Flavor Friday Episode #9 – Lilikoi
Today Callie brought her daughter Paisley in to introduce us to the insanely good topping from Snowie called Lilikoi.
The intent is to apply Lilikoi as a topping to a Shaved Ice that has already been flavored. When creating this topping, we wanted to make it thick like a caramel ice cream topping. We desired this for a couple of reasons. One, it looks absolutely amazing as it is being applied to Shaved Ice. We also wanted something that would look so delicious that everyone who saw it would desire the same thing. (I’ll have what she’s having kind of thing). It really does create that kind of desire. We have found that when one person in a group gets Lilikoi, each of their freinds will come back and ask for it to be added to their order as well.
It is also thick so that you would have a concentrated area of strong flavor. This allows you to push it aside, grab a big spoonful of shaved ice and then add as much Lilikoi as you want. Now you have the option to scoop a really sour and strong bite, or simply add a little zap to the sweetness of your shaved ice.
We had to tame our Lilikoi down a bit because it is so strong in its natural form. We also sweetened it and as a result we now have the perfect topping for shaved ice.
The product is intended to drizzle over your shaved ice, usually in a spaced back and forth pattern. In the video, the application it is thicker than we normally like to apply . You can even hear Callie say that she, “put it on a little thick.” Even after covering the top, she then pushed it aside with her spoon straw, scooped the perfect amount of shaved ice and then add the desired amount of Lilikoi.
Lilikoi is not a free topping, as with other shaved ice toppings, it is an additional product and needs to be treated as an up-sell. Lilikoi is applied at the cost of $0.50 to $1.00. A bottle of Lilikoi will run you $14.95 and contains 16 ounces. You will normally apply 1/2 ounce to each shaved ice allowing you to double your investment if you charge the $1.00 up-sell.
Lilikoi is not only profitable, it is a massive reason for people to return to your stand. This is a critical aspect when selling shaved ice, especially when you are selling it from a stationary location where people have to make the choice and effort to come back for more. Your goal is to give your customers every reason to be loyal to you and to your brand and even more importantly crave the product that you make.
We make the very best Snow Cone Flavors for this same reason. Of course, you always have the ability to buy cheap flavors and save yourself about a penny per shaved ice, but you will risk your customers not returning. Or you can simply spend an additional penny per shaved ice and ensure they will enjoy and crave your shaved ice flavors again and again.
Today Callie brought her daughter Paisley in to introduce us to the insanely good topping from Snowie called Lilikoi. The intent is to apply Lilikoi as a topping to a Shaved Ice that has already been flavored. When creating this topping, we wanted to make it thick like a caramel ice cream topping. We desired […]