Snowie is launching a whole new line of fresh apparel. The first on the list to become available to you is the our new Snowie Hats. We have three different logo selections. The Snowie Word logo, our Three Cup logo, and our brand new Snowflake Logo. You will also notice that we are starting to use the hashtag #snowballa in many of our postings. This hashtag has made it onto much of our clothing as well. There is a reason for this and that little phrase carries a lot of meaning for us that we will get to a bit later.
Any hat that says “Snowie” on the front, will have “#snowballa” on the back. If it is just a logo on the front, then it will say “Snowie” on the back right panel of the hat.
This hat is a brand new look for Snowie and it is what we are calling our Snowflake Logo. This is Snowie’s snowflake with the Word Snowie cutting off the bottom right portion of the snowflake. Because the Snowflake shows the name Snowie, it will have the #snowballa on the back right panel. This hat is available in three options, a Fitted Flat Bill, a Snap-Back Flat Bill, or a Snap-Back Pre-Curved Bill as well as four color options in each of these styles, Black, Gray, Red or Blue.
The meaning behind our new #snowballa hashtag and clothing line is four-fold. First, it is the lighthearted use of the term “Balla.” A Balla is someone who is making more money than they know what to do with. We added the word “Snow” in front of balla to show that we are both making “Snowballs” (an east-coast and southern term for shaved ice) and making a killing doing it. The fourth and last meaning of “snowball” is its use when representing momentum. You will never get momentum until you start. When you do begin, work hard, keep your head down and focus, then momentum follows, and it is hard to stop anything once it has gained momentum. So here’s to you… all of our #snowballas out there!